Alida is a name that has been shared by every generation of our family for over 100 years. As the founder of the company, I felt it was a perfect choice that not only honors our heritage but reflects our commitment to treating our customers as if they were family as well. I'm a Graduate Gemologist from GIA (Gemological Institute of America) in New York City. I have over 10 years of experience in the jewelry industry, including selling, buying, diamond picking, jewelry design, and diamond grading. My passion and appreciation for the craftsmanship in every piece of well-made jewelry inspired me to “follow my dreams” and start my own business.

Our priority is our customers’ satisfaction. We strive to maintain the highest quality jewelry available at affordable prices. Only the finest quality gemstones are selected, and our CZ are handpicked to most closely resemble natural diamonds. We want you to have the best experience with our jewelry and customer service. If you have any questions or concerns please feel free to contact us.

We appreciate your business.